Marketing and Licensing

1. MARKETING SUPPORT SERVICES SECTION

DEVELOPMENT OF FISHERMEN’S MARKET
• Identify suitable sites for the Fishermen’s Market
• Develop the Fishermen’s Market (New)
• Manage, monitor and evaluate the course as well as the improvement of the Fishermen’s Market
• Implement existing upgrade works of the Fishermen’s Market (as required)
• Conduct programs for Fishermen’s Market entrepreneurs

Q FISH
• Identify and appoint potential suppliers
• Ensure that the appointed supplier sets the price tag according to the standard ceiling set
• Identify the requirements of the People’s Fish Program
• Manage, monitor and evaluate the progress status of the People’s Fish Program
• Conduct inspection visits from time to time to ensure freezer is not misused and the supply of fish is sufficient
• Responsible for introducing the People’s Fish Program through participation in promotional activities
• Help provide equipment

2. MARKET INFORMATION MANAGEMENT SECTION

INFORMATION MANAGEMENT
• Generate commodity and market information through various sources (primary and secondary)
• Provide key information such as production, prices and players involved
• Analyze data and generate reports used by the management and other stakeholders
• Create an efficient information management system

MARKET RESEARCH
• Research on the supply and demand as well as utilization
• Analyze consumption patterns
• Market research by product, market channel and location
• Review scenarios of price fluctuations and influential parameters
• Analyze the Industry Sector Investment Growth (Private Investment Growth)

PUBLICATIONS AND DISSEMINATION OF INFORMATION
• Manage data / statistics and develop information dissemination system
• Publications of statistics, reports, newsletters, directories, catalogs on hardcopy, softcopy and on-line

E-DECLARATION AND CATCH INCENTIVES
• Landing declarations and monitoring involves 240 declaration centres with 502 staff and 36,000 vessels. Declarations and monitoring are conducted daily with an estimated 8,000 declarations
• Payment of RM0.10 catch incentives to fishermen who land fish every month

3. LICENSING SECTION
• Processing new applications for import, export, wholesale and retail licenses
• Perform renewal of licenses and update licensor information
• Process restriction amendments and license limitations
• Detect the active levels of fish importers, exporters and traders
• Give talks / explanations about LKIM licensors
• Licensing monitoring and testifying in court
• Provide a directory of fish importers / exporters
• Process the application of the Registrar of Fish Traders

4. FISHERMEN’S ASSOCIATION (PN) MARKETING SECTION

FRESHWATER FISH MARKETING
• Identify and develop marketing infrastructure and logistics
• Freshwater fish market study
• Organize educational programs and campaigns
• Information on aquaculture products and market channels
• Implement entrepreneurship programs

PN FISH MARKETING
• Regulate the CC / DC managed by the Fishermen’s Association (PN)
• Regulate the PNN / PNK participating in farmer’s markets throughout the country
• Identify and develop PN marketing infrastructure & logistics
• Fish market study at the Farmers’ Market
• Impact study on PN participating in the Farmer’s Market
• Information on Zone A fishermen’s fish landing area and market channels.

5. AQUACULTURE COMMODITY SECTION
• Implement aquaculture development programs according to the existing development allocation balance, especially to potential Fishermen’s Associations
• Coordinate and track aquaculture projects under the LKIM privatization program
• Coordinate and supervise the construction and operation of Fish Protech Aquaculture Projects in four states namely Kedah, Kelantan, Pahang and Johor
• Coordinate and supervise the construction specifications of the High Impact Aquaculture Projects (HIP) which is currently and will be built in the future.

FISHERMEN’S MARKET
Fishermen’s Market