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QFISH Programme


The QFISH programme is a rebranding of the LKIM People’s Fish Programme that was introduced in 2013. This branding started in May 2016 and was launched on 6 December 2016 by the Deputy Minister of Domestic Trade, Co-operatives and Consumerism, Datuk Henry Sum Agong in conjunction with the launch of the Malaysia Seafood Exposition (MySE).


QFISH is fresh fish frozen using Individual Quick Freezing (IQF) technology. A total of 8 species of local favorite fish were selected, namely Kembung (Indian Mackerel), Selar (Yellowtail Scad), Pelaling (Indian Mackerel), Selayang (Roundscad), Cencaru (Torpedo Scad), Tilapia, Keli (Catfish) and Aya/Tongkol (Skipjack Tuna). The maximum selling price is RM10.00 per kilogram to help the B40 low-income group.


This programme aims to:

  • Help stabilize the supply and price of fish in reducing the impact of the increase in the cost of living for the people.
  • Reduce the burden of the consumer’s daily expenses by offering the people’s choice of fish at a reasonable price.
  • Create business opportunities for new entrepreneurs to venture into the fishing industry and increase income based on high sales volume.
  • Support the fish marketing business as the economic core of the Fishermen’s Association which furthermore increases the socio-economic level of the fishing community.


List of QFISH species

List of 130 QFISH Outlets 

Photos – QFISH Market Encouragement:

QFISH Fresh Frozen Fish Cooking Competition at the Agricultural Carnival in Dataran Jabi, Besut, Terengganu on 28 January 2022

QFISH promotion at KLCC in conjunction with 100 Days of the ‘Keluarga Malaysia’ Aspirations

QFISH Promotion – QFISH Fresh Frozen Fish Sales Activity

QFISH Outlets