The QFISH programme is a rebranding of the LKIM People’s Fish Programme that was introduced in 2013. This branding started in May 2016 and was launched on 6 December 2016 by the Deputy Minister of Domestic Trade, Co-operatives and Consumerism, Datuk Henry Sum Agong in conjunction with the launch of the Malaysia Seafood Exposition (MySE).
QFISH is fresh fish frozen using Individual Quick Freezing (IQF) technology. A total of 8 species of local favorite fish were selected, namely Kembung (Indian Mackerel), Selar (Yellowtail Scad), Pelaling (Indian Mackerel), Selayang (Roundscad), Cencaru (Torpedo Scad), Tilapia, Keli (Catfish) and Aya/Tongkol (Skipjack Tuna). The maximum selling price is RM10.00 per kilogram to help the B40 low-income group.
This programme aims to:
List of QFISH species
Distribution of QFISH Outlets
Photos – QFISH Market Encouragement:
QFISH Fresh Frozen Fish Cooking Competition at the Agricultural Carnival in Dataran Jabi, Besut, Terengganu on 28 January 2022
QFISH promotion at KLCC in conjunction with 100 Days of the ‘Keluarga Malaysia’ Aspirations
QFISH Promotion – QFISH Fresh Frozen Fish Sales Activity